Task 23: Creating a Brand/Artist

Task 23: Creating a Brand by Alex Hall

What I have learnt:

This process has enabled me to come to a conclusion on my logo and font and I am happy with the outcome. I have chosen this particular font and logo because of their simplicity which means that they will easy to replicate and memorable for the audience. Also, I spent a lot of time on this aspect of the branding because the artist's name will be likely to be the main focus of the digipak and poster. I have clearly shown in the presentation how I have developed for my initial ideas to my final decision and I am happy with the way that the logo links with the artist's name. My first thought was to incorporate the initials of my artist as this would provide me with the foundations to develop the idea. In the end, I decided that simplicity worked best here and I believe that I developed a professional looking logo. When choosing a logo, I constantly took into consideration the stereotypes of the genre. For example, the triangle shape featured in Bastilles logo and all of the artists I researched usually had bold text in capital letters. Therefore, I have been able to create a strong link with the indie genre which is ideal because the audience will easily be able to recognise the style of music. By completing this task, I have become immersed in my branding and have now started to think about concepts/photoshoots specifically for the digipak.