What I have learnt:
This task has demonstrated the differing representations of both genders during music videos. It is clear that in some cases artists attempt to go against stereotypical beliefs, common in female artists music videos like Estelle where forms of equality are evident. Stereotypes can be seen throughout all kinds of music videos, which are likely to be due to their themes of relationships etc. I have also identified that most videos portray the message that men dominate over women and women being objectified. This representation comes under the Male Gaze theory as certain shots have been carefully crafted for a heterosexual male audience, with close ups and slow motion edits on female bodies more than males. Another thing that I discovered from this task is that representations of gender are dependant on the genre of music. For example, it is likely in a rap video that men are seen as the ultimate male as they commonly film with the aim of showing off their wealth or status, due to the competitive nature of the genre and to demonstrate how they have worked their way up. For my music video, I will have to consider carefully whether I want to follow or challenge stereotypes and theories in music videos to portray gender. However, I understand that unconventionally challenging these ideas will make for a more engaging production but will also be harder to make.
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