Task 7: Music Video Analysis (Task 2)

Slide Set created by Alex Hall with GoConqr

What I have learnt:
This task has show me that narratives almost always feature in music videos but can appear in different ways. For example, the 'Thriller' music video is mainly performance based and gives off more of movie feel rather than a production for a song, whereas Duke Dumont's music video is a lot less theatrical and more stereotypical of a music video with less emphasis on speech or action. Additionally, I have noticed that the narrative in each video links clearly to the lyrics and/or title of the song. One of the best examples of this is in Ed Sheeran's 'Galway video' which was filmed in Galway and focuses on a girl from that area. This makes sense as the song and video work in synergy together and help the audience enjoy it much more. In terms of theories, I found that Binary opposites seemed to feature a lot in the videos that I analysed. The main reason for this is because it makes it much easier to build a narrative around and also helps to bring in Propp's theory where different types of character can be introduced to cause conflict and entertainment.