Monday, 12 June 2017

Task 2: Analysis of Music Websites



What I have learnt:
From the completion of this task, I have found out the key codes and conventions that need to feature on a music website. Firstly, every example of a music website which I looked at included some form of social media. For example, Rihanna's website included links to Facebook, Twitter, YouTube and Instagram. I will need to include this element in my music website because this gives the audience easy access to extra information and also attracts a wider audience as people that will view the website are more likely to be on these sites. Additionally, the French Montana website includes hyper links for Spotify and Vevo where you are taken straight to the song on that site. Again, this makes the experience easier for the viewer and encourages them to listen/purchase the song increasing the popularity. Secondly, I have found out that music websites are very simplistic with only necessary information needed. For example, most websites have an image as the background, the artists name, their newest song and a menu. This is because people are either going on the website to purchase a song or find out more about the artist. Therefore a simplistic layout is crucial so that the viewer can find what they want. The backgrounds are also important as they say a lot about the artist or band. Most website feature an image which represents them or is them which helps us identify who they are. Some websites however, don't feature the artist, which could be because they are either highly established and they don't need to be on it because of their huge fan base already. Because of this, there is a contrast in background images but every website has an image as a background. A final convention that I have identified through this research is that colour also plays a crucial part in terms of identifying the genre of the artist. For example, black has connotations with death so the viewers is initially drawn to the genre of rap/grime or rock/heavy metal. Also, white has connotations with purity and features on a lot of pop artist websites and female artist websites. Therefore, the colours used help the audience figure out what kind of artist they are. Overall, the codes and conventions that I have identified in music websites will need to be used effectively when I produce my own website because they can be a great way to gain popularity.

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