We chose to use the song 'What Do You Mean?' by Justin Bieber because we felt that this song would suit the action that we were going to film and also had a fast paced rhythm which helped us include more shots. This is because a lack of shots in this video would look strange as the intensity of the music requires fast shots that ideally link to the beat, meaning that it was much easier to tell whether our video was a success or not.
What I have learnt:
This task has enabled us to include 30 cuts in a very short space of time, 42 seconds. This means that we roughly had a cut for each second meaning that we had an effective music video that suited the high intensity song. To film this sequence, we had to use previously used techniques like match on action so that the video was seemless and the action carried on into the next cut fluidly. However, I beleive there are some parts in our video where this was not achieved. This is clear as one of our actors falls on the ground in one shot and starts to fall again in the next cut. This can be clearly identified and reduces the quality of the video so for my own piece, I will need to insure every shot transitions smoothly into the next one. This task has also taught me that a strong narrative is as crucial as lip syncing in music videos. This is because the narrative is the part that engages audiences and I believe that we chose a narrative that not only suited the song but was interesting to watch as it involved forms a conflict. A final element that we discovered is important in producing a professional music video is the ability to edit to the beat off the song. I believe that this was done to a sufficient standard in our video although this will need to be looked at a lot in my final product to improve the overall quality of the video. As well as the production, I have learnt about the importance of planning for any video. Things like a storyboard, location, shot list and lengths of shots to match the beat. Although we created a storyboard, this differed to our final product which is an area of improvement because the video will look much better with a certain plan. Overall, this production was a success because I now know the elements I will need to include and the effort I will need to put in to produce a professional video.
This task has enabled us to include 30 cuts in a very short space of time, 42 seconds. This means that we roughly had a cut for each second meaning that we had an effective music video that suited the high intensity song. To film this sequence, we had to use previously used techniques like match on action so that the video was seemless and the action carried on into the next cut fluidly. However, I beleive there are some parts in our video where this was not achieved. This is clear as one of our actors falls on the ground in one shot and starts to fall again in the next cut. This can be clearly identified and reduces the quality of the video so for my own piece, I will need to insure every shot transitions smoothly into the next one. This task has also taught me that a strong narrative is as crucial as lip syncing in music videos. This is because the narrative is the part that engages audiences and I believe that we chose a narrative that not only suited the song but was interesting to watch as it involved forms a conflict. A final element that we discovered is important in producing a professional music video is the ability to edit to the beat off the song. I believe that this was done to a sufficient standard in our video although this will need to be looked at a lot in my final product to improve the overall quality of the video. As well as the production, I have learnt about the importance of planning for any video. Things like a storyboard, location, shot list and lengths of shots to match the beat. Although we created a storyboard, this differed to our final product which is an area of improvement because the video will look much better with a certain plan. Overall, this production was a success because I now know the elements I will need to include and the effort I will need to put in to produce a professional video.
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