Friday, 27 October 2017

Editing Research - Technique 1




Viral You Tuber, The Chicken Connoisseur, may lack relevance to our genre or video audience, but he has used several techniques in his videos which I believe add cinematic flair. As the video shows and the image illustrates a unique piece of camera movement is used which could be used to cut between narrative or performance - or to extend the length of shots in one of many instrumental stages in our chosen song. The producer of the video has used a puddle reflection and twisted the camera to reveal the character stood up. This is a surreal shot and we feel that it would fit in a music video very efficiently, separating the video from standard cuts which may become boring for the audience or reduce the quality.




These two clips give the video a premium and professional look. The constant camera movement makes the video more immersing and engaging to the audiences. The fact the camera constantly moves intrigue viewers of what to expect next in the video. The clips above would work particularly well for location shots and transitions. If we used techniques similar to this kind, we could incorporate them into crosscutting and illustrate the tempo of the music via the editing in the video. Lastly, the simplicity of each shot means we could think of our own and apply them to our video. As we are filming in an area with many walls, we could use these as framing but also act as the pivot of transitions like these.

Looking back at our storyboard, I see several parts of the song which would be suitable for techniques like these. For example, the song has sections of instrumentals which we found very difficult to cover as lip syncing was not available and we didn't want to over use the narrative. If we used longer shoots with creativity an elongated shot would not be so dull for a viewer. This will considerably improve the quality of the video, as it is important for us not to copy/repeat too many sections of the video as this would become very predictable for our audience.

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